![]() ![]() Originally, Universal Analytics was built around third-party cookies and web tracking. The sunset of Universal Analytics and what it means for you Export your Universal Analytics data to BigQuery.Supermetrics Google Analytics connector for BigQuery.Note: Throughout the post, we’ll refer to Google Analytics as Universal Analytics and Google Analytics 4 as GA4 to avoid confusion. How can you save historical data from Universal Analytics? In this post, we’ll focus on one of the most-asked questions: We’ve got you covered - check out our GA4 Knowledge Center for useful resources. This time we’re not only talking about a brand new UI but the data model, features, and tracking will also be different.Īs we’re getting closer to the sunset of Universal Analytics, there are many concerns about Google Analytics 4-or GA4. Google Analytics has been around for 15 years, and for the very first time, Google gives the platform a complete makeover. After nine years of dedicated service, Google Analytics- or Universal Analytics-will finally step down and give the crown to its successor-Google Analytics 4.
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